Frenchman’s Catering

Frenchman’s Catering is a traveling smokehouse based in Maine that focuses on the feeling of a homecooked meal with a mix of tastes and inspirations. What had started as a simple addition to his friend’s BBQ cookouts turned into a passion for the owner and chef Ben Dubois. 

We clicked on this project when Ben said he wanted to bring in the vintage, creole side of culinary from New Orleans and decorative illustrations, including fleur de lis, to the brand. In this project, I incorporated Ben’s personality as his friends called him the “Harry Frenchman,” hence the name, into the logo and custom
hand-lettering. The primary logo is also a monogram that adds his secondary logo for business cards, stickers, and stamps.

Services

Brand development
Logo identity
Print collateral
Illustrations
Merch design
Product packaging